Privacy Policy
Effective Date: June 18, 2026
Company: ContactLens Direct LLC
Website: ContactLensDirect.com
Contact: support@contactlensdirect.com
ContactLens Direct LLC respects your privacy. This Privacy Policy explains how we collect, use, share, store, and protect information when you visit ContactLensDirect.com, create an account, place an order, upload or provide a contact lens prescription, communicate with us, or use any of our services. By using our website, you agree to the collection and use of information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our website or services.
1. Who We Are
ContactLensDirect.com is operated by ContactLens Direct LLC, located at 30 N GOULD ST STE R SHERIDAN, WY 82801. We sell contact lenses directly to consumers in the United States. Contact lenses are regulated medical devices and require a valid prescription.
2. Scope of This Policy
This Privacy Policy applies to information collected through ContactLensDirect.com, customer service communications, prescription submission, order processing, returns, refunds, fraud prevention, marketing communications, and related services. It does not apply to third-party websites, social media platforms, payment providers, carriers, or other services that we do not control.
3. Information We Collect
We collect information that you provide directly to us, information created when you use our website, and information we receive from service providers, eye care professionals, or other parties when needed to complete your order and operate our business.
Personal Information You Provide
- Name
- Email address
- Phone number
- Billing address
- Shipping address
- Account login details
- Customer service messages and support history
- Order details and purchase history
- Return, refund, and replacement requests
- Any information you choose to provide in forms, messages, uploads, or emails
Prescription and Vision-Related Information
Because we sell contact lenses, we collect prescription and vision-related information necessary to process your order. This may include:
- Contact lens brand, manufacturer, product name, material, power, base curve, diameter, cylinder, axis, add power, color, or other prescription parameters
- Prescription issue date and expiration date
- Name, address, phone number, fax number, email address, or office details of your eye care professional
- Prescription copy uploaded, emailed, or otherwise provided by you
- Prescription verification records, including communications sent to or received from your eye care professional
- Order notes needed to process contact lens orders safely and accurately
We use prescription information only for order processing, prescription verification, customer support, legal compliance, fraud prevention, product safety, returns, and related business purposes.
Payment Information
When you place an order, your payment is processed by trusted payment providers. We do not store your full credit card number on our own servers. Payment providers may collect and process payment card information, billing address, transaction details, fraud signals, and related payment information under their own security and privacy practices.
Insurance and Reimbursement Information
ContactLens Direct LLC does not currently process vision insurance claims directly. We may provide invoices, receipts, order confirmations, and supporting documents that you may submit to your insurance provider for reimbursement. If you contact us about reimbursement support, we may collect information needed to respond to your request. Reimbursement is subject to your insurance plan terms, and we do not guarantee reimbursement.
Information Collected Automatically
- IP address
- Device type, browser type, and operating system
- Pages viewed, links clicked, searches performed, and products viewed
- Shopping cart activity and checkout activity
- Approximate location based on IP address
- Date and time of website activity
- Referring website, ad, email campaign, or search engine
- Cookie identifiers, pixel identifiers, device identifiers, and similar technologies
- Security logs, error logs, and fraud prevention signals
Information From Third Parties
We may receive information from third parties when needed to operate the website, process orders, or protect our business. These third parties may include eye care professionals, payment processors, shipping carriers, ecommerce platforms, fraud prevention tools, analytics providers, advertising platforms, email service providers, and customer support systems.
4. Categories of Information We May Collect
| Category | Examples | Main Purpose |
|---|---|---|
| Identifiers | Name, email, phone number, shipping address, billing address, account details | Orders, shipping, support, account access, legal records |
| Commercial information | Products purchased, cart activity, order history, returns, refunds | Order processing, customer support, business records |
| Prescription information | Contact lens prescription, eye care professional details, verification records | Prescription verification and lawful order fulfillment |
| Payment-related information | Payment confirmation, billing address, transaction details, fraud screening results | Payment processing and fraud prevention |
| Internet or network activity | Pages viewed, ads clicked, device data, cookie identifiers | Website operation, analytics, security, advertising |
| Approximate location | General location from IP address | Fraud prevention, website functionality, analytics |
| Customer communications | Emails, support tickets, chats, reviews, feedback | Customer service, dispute resolution, service improvement |
5. How We Use Your Information
- Create and manage your account
- Process, verify, fulfill, and ship orders
- Verify contact lens prescriptions as required by law
- Communicate with you about orders, delivery, returns, refunds, and support
- Provide invoices, receipts, and documents for customer self-submission to insurance providers
- Process payments and prevent fraud, chargeback abuse, and unauthorized transactions
- Improve our website, products, services, customer support, and customer experience
- Send promotional emails when permitted by law and your preferences
- Measure advertising performance and understand marketing effectiveness
- Maintain security, troubleshoot problems, and prevent misuse of the website
- Comply with legal, regulatory, tax, accounting, and recordkeeping requirements
- Protect the rights, safety, property, and security of customers, our business, and others
6. Prescription Verification and Eye Care Professionals
To complete an order, we may verify your prescription with your eye care professional. You authorize us to contact the eye care professional you identify, or the eye care professional shown on your prescription, to confirm prescription details. We may share only the information reasonably necessary to verify your prescription and complete your order.
If an eye care professional informs us that a prescription is expired, inaccurate, incomplete, or different from the information submitted, we may delay, correct, or cancel the order. We may also contact you for additional information.
7. How We Share Information
We do not sell your personal information for money. We may share information as described below.
Service Providers
- Payment processors and fraud prevention providers
- Website hosting providers and Shopify/ecommerce service providers
- Shipping, fulfillment, and logistics providers
- Customer support, email, and communication platforms
- Marketing, analytics, and advertising providers
- Data security, monitoring, and troubleshooting vendors
- Professional advisers such as accountants, attorneys, auditors, insurers, and consultants
These providers may access information only as needed to provide services to us or to you, and they are expected to protect the information they handle.
Eye Care Professionals
We may share prescription-related information with your eye care professional to verify, confirm, or clarify your prescription.
Advertising and Analytics Partners
We may use tools such as Google Analytics, Google Ads, Meta Pixel, and similar technologies to understand website activity, measure advertising performance, and show relevant advertisements. These tools may use cookies, pixels, device identifiers, and similar technologies. Some state privacy laws may treat certain advertising activities as "sharing," "sale," or "targeted advertising."
Legal and Safety Reasons
We may disclose information if we believe disclosure is required or appropriate to comply with law, respond to legal process, prevent fraud, protect customer safety, enforce our policies, collect amounts owed, or protect our rights and property.
Business Transfers
If our business is involved in a merger, acquisition, financing, sale, restructuring, bankruptcy, or transfer of assets, your information may be transferred as part of that transaction, subject to applicable law.
With Your Consent
We may share information in other ways if you ask us to or give us permission.
8. Cookies and Tracking Technologies
We use cookies and similar technologies to operate the website, remember preferences, improve performance, analyze traffic, prevent fraud, and provide relevant advertising. For more information, please see our Cookie Policy.
9. Email, SMS, and Other Communications
We may send you service messages about your account, orders, prescription verification, shipping, returns, refunds, security, or customer support. These service messages are not promotional and may be sent even if you opt out of marketing.
If you subscribe to marketing emails, you may unsubscribe using the link in the email or by contacting us. If we offer SMS/text messaging, message and data rates may apply, message frequency may vary, and you may opt out by replying STOP or following the instructions in the message. Opting out of marketing does not stop essential service communications about your order or account.
10. Customer Reviews, Social Media, and Public Content
If you submit a product review, comment, testimonial, photo, social media post, or other public content, that content may be visible to others. Do not include information in public content that you do not want others to see. We may use reviews or feedback to improve our products and services, subject to applicable law.
11. Your Privacy Choices and Rights
Depending on where you live, you may have the right to:
- Know what personal information we collect, use, disclose, or share
- Request access to personal information we maintain about you
- Request correction of inaccurate personal information
- Request deletion of personal information, subject to legal exceptions
- Request a copy of your information in a portable format
- Opt out of certain targeted advertising, sharing, or sale activities where applicable
- Limit certain uses of sensitive personal information where applicable
- Appeal a decision we make about a privacy request where required by law
To make a privacy request, contact us at support@contactlensdirect.com. We may need to verify your identity before completing a request. We will not discriminate against you for exercising privacy rights.
12. State Privacy Rights
Several U.S. states provide privacy rights to residents. The exact rights and our obligations may depend on your state, the nature of the information, and whether a legal threshold applies to our business. Where a state privacy law applies, we will honor applicable rights.
| Right | What It Means |
|---|---|
| Access / Know | You may request information about the personal information we collect and how we use or disclose it. |
| Correction | You may ask us to correct inaccurate personal information. |
| Deletion | You may ask us to delete personal information, subject to exceptions such as orders, legal records, fraud prevention, prescription verification, and tax records. |
| Portability | You may request a copy of certain information in a portable format. |
| Opt Out | You may opt out of certain targeted advertising, sale, or sharing activities where applicable. |
| Appeal | Where required, you may appeal a privacy rights decision if we deny your request. |
13. California Privacy Notice
If you are a California resident, California law may provide additional rights. The categories of personal information we may collect include identifiers, customer records, commercial information, internet or network activity information, geolocation information based on IP address, inferences, and prescription or health-related information you provide for contact lens ordering.
We collect and use this information for the business and commercial purposes described in this Privacy Policy. We may disclose information to service providers, contractors, eye care professionals, shipping providers, payment providers, analytics providers, advertising partners, legal authorities, and professional advisers.
We do not knowingly sell personal information for money. Some advertising or analytics activities may be considered a "sale," "sharing," or "targeted advertising" under certain state privacy laws. You may contact us to opt out of such activities where legally required.
We do not knowingly sell or share the personal information of children under 16. Our website is not intended for children under 13.
14. Sensitive Personal Information
Prescription and vision-related information may be considered sensitive under some laws. We collect and use this information to process contact lens orders, verify prescriptions, provide customer support, meet legal obligations, prevent fraud, and protect product safety. We do not use this information for unrelated purposes.
15. HIPAA and Health-Related Information
We are an online contact lens seller. We protect prescription and vision-related information using reasonable safeguards. In some situations, certain health-related information may be subject to healthcare privacy rules depending on the parties involved and the services provided. We do not use prescription information for unrelated purposes. Where applicable, we handle health-related information in accordance with applicable law.
16. Data Retention
We keep personal information for as long as reasonably necessary to provide services, complete transactions, verify prescriptions, provide customer support, comply with legal and regulatory obligations, prevent fraud, resolve disputes, enforce agreements, maintain product safety records, and maintain business records. Retention periods may vary depending on the type of information and legal requirements.
17. Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. These may include secure website connections, payment security controls, access restrictions, account authentication, monitoring, and vendor security practices. No website, system, or transmission is completely secure, and we cannot guarantee absolute security.
18. Children's Privacy
Our website is not intended for children under 13. We do not knowingly collect personal information from children under 13. A parent or legal guardian may purchase contact lenses for a minor only where permitted by law and with a valid prescription.
19. International Visitors
Our website is intended for customers in the United States. If you access the website from outside the United States, you understand that your information may be processed in the United States, where privacy laws may differ from those in your location.
20. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated policy will be posted on this page with a new effective date. Your continued use of the website after an update means you accept the updated policy.
21. Contact Us
ContactLens Direct LLC
30 N GOULD ST STE R
SHERIDAN, WY 82801
Email: support@contactlensdirect.com